Sentiments are the result of a never-ending clash between the irrational and rational components of our personality.
Many variables concur to the end result of this clash: the topic and how relevant it is for us, our knowledge and competence on the subject, our current general mood and also the influence of the external environment (social media above all!).
Our sentiments are therefore the result of a very complex process, as it is assessing them...with a software! However, the so-called Artificial Intelligence (AI) does provide us with some understanding of them.
While ours is a very sophisticated and advanced Big Data technology, it’s up to us to make a good use of its output. This application of our Big Data technology, which is only one of those possible, converts sentiments into numbers with a many-digits precision! However, don’t let you be confused by this mathematical precision. Don’t jump to conclusions. Use your rational component to understand those numbers and integrate them with your experience and good judgment. This is the only way our powerful tool can help you gain a better understanding of...what’s going on!
We hope our tool will help you better understand the evolution of this very important campaign and, above all, the complexity of the voters’ behavior.
We would also appreciate your feedback on our tool.
Thanks for your attention and...enjoy playing with our “Sentiment Analysis”
Founder and CEO - Big Data Technologies srl