“Big Data” is no longer a technical term describing the availability of a very large amount of information or data. It’s a new era, that has been defined “A Second Economy”. The hype around “big data” has left many people confused with what “big data” actually means. Rather than data for data’s sake, the question should be how does one use data to generate genuine insight that can influence and inform business strategy, create efficiencies, build business and so forth.

“Big Data Approach” is the new term indicating that the next business evolution will come from our capacity to exploit the potential of all available information. It will impact on almost all the variables that determine the success of an enterprise. Data are generated at operational level and this will always be so. How we approach their utilization and exploitation is the innovation introduced by Big Data.

This evolution is technologically driven and it will dramatically affect all businesses: some in a disruptive way, others as a source of opportunities. 

Unfortunately, whenever the evolution is technology driven a major knowledge-gap is generated between the technical level (those who develop the technology) and the end-user market (companies). Technical innovators (the technicians) know little to nothing of business logics, strategies, operations and so on. At the same time the potential beneficiaries of their innovations (the end-user market) know little to nothing about Big Data technologies (artificial intelligence, neural engines, distribute computing and so on). Unfortunately, none of them possesses the characteristics to bridge this gap and the result is that the actual potential of new technologies remains untapped and its time-to-market-utilization lags significantly. 

Our mission it to be that bridge and act as main contractor in supplying innovative business solutions which exploit the potential of Big Data thanks to the utilization of the sophisticated and advanced technologies we have used in developing our ecosystem.

Our assistance covers all phases of this process. We start from helping the client identify the innovative solution, then we assist him throughout the development and implementation phases.

In other words, we offer turn-key solutions.






Sentiments are the result of a never-ending clash between the irrational and rational components of our personality. 

Many variables concur to the end result of this clash: the topic and how relevant it is for us, our knowledge and competence on the subject, our current general mood and also the influence of the external environment (social media above all!).

Our sentiments are therefore the result of a very complex process, as it is assessing them...with a software! However, the so-called Artificial Intelligence (AI) does provide us with some understanding of them.

While ours is a very sophisticated and advanced Big Data technology, it’s up to us to make a good use of its output. This application of our Big Data technology, which is only one of those possible, converts sentiments into numbers with a many-digits precision! However, don’t let you be confused by this mathematical precision. Don’t jump to conclusions. Use your rational component to understand those numbers and integrate them with your experience and good judgment. This is the only way our powerful tool can help you gain a better understanding of...what’s going on!

We hope our tool will help you better understand the evolution of this very important campaign and, above all, the complexity of the voters’ behavior. 

We would also appreciate your feedback on our tool.

Thanks for your  attention and...enjoy playing with our “Sentiment Analysis” 

Roberto Fantino

Founder and CEO - Big Data Technologies srl